The Rag (Film)

‘The Rag’ is a student design project focusing on a social issue. Ragpicking was chosen as a subject as Ragpickers are one of the most underprivileged communities in India. Film and video were decided as a medium to address the problem. A short film and a montage video were made to raise awareness about people of this profession and their contribution to society.

Ghazipur Dumpyard Delhi, India

Ghazipur Dumpyard Delhi, India

In 2019, the Gazhipur landfill in Delhi had crossed 65 meters (213 feet), just 8 meters short of the iconic Qutub Minar which is 73 meters high.

Okhla, Delhi

Okhla, Delhi

Ragpickers are people who collect or picks up rags and other waste materials from the streets, dump yards for a livelihood. They are the backbone of the Indian waste management system. They open sacks and there are soiled sanitary napkins in newspapers, human excreta in polythene, shards of glass, syringes, or nails. They cut themselves, develop rashes and infection. Rotten food makes them sick. They have no pension, no recognition, no medical facilities in India,”

Brainstorming and Research

Field visit at Kurukshetra, India

Kurukshetra

Kurukshetra

Ragpickers turnout to be the backbone of India’s waste management system as their number is above 4 million. They contribute around 4200 crores to the Indian economy.

Field visit at Delhi, India

In Delhi alone, the waste pickers save the municipal corporation at least ₹ 1.7 crore a day in terms of labor cost only because of their free civic service and no minimum wage from the civic body.

The Rag short film is about "Jhonny," a ragpicker who narrates and shares his reality: of rag pickers from the ground. The film was shot in a dump yard in Kurukshetra, India. Ragpickers have made a significant contribution to the management of waste in India, but they are also one of India's most underprivileged communities.

This is a short montage video an expression showcasing the reality and situation of waste management and Ragpickers in India.

Other Projects

AI of the Beholder is motion video representing how people see using AI on different days of the week. We launched a survey asking folks "If Generative AI was the day of week which day it would be" and we got diverse set of response globally. We then interpreted the responses and decided to do a motion video on the responses.

Brewery Tour and Dan Botlek

I was involved in designing the brewery tour of "Goa Brewing Co" during my internship . This is a paid tour for the visitors and tourists who want to see how a brewery functions. An old Portuguese architectural space is used, which also enhances the experience of the tour.

Soul (Woodcut Printing)

“Soul” is about exploring the unexplored part of us, which is the seat of all emotions. This project uses wood cut techniques and print as a medium. It is a series of different wood block designs and a printed accordion book which represents different versions of us at different times. The approach was to bring out different versions, emotions, phases as an expression. Soul brings the co-existence of time and different phases of emotions together.

Experience Matters

"Experience Matters" was an internal design and behavioral science conference at fractal. the conference hosted an esteemed panel of speakers, workshops, and keynotes across domains impacting more than 4000+ professionals across globe. this project showcases the building of the branding "experience matters", from identity design to various assets across different touchpoints.

The Label was done during the summer internship at "Goa Brewing Co" a craft brewery in goa. The label is designed for a nonconformist and modern beer. This label was designed to adopt the minimalist style of Bauhaus art.

AI of the Beholder

Lager Packaging

Hoppy is a non-conformist and modern Beer. The identity was made during an internship project with Goa Brewing Co, a craft brewery in Goa, India. The identity was designed with the approach of making it modern, non-conformist and striking. It's name 'Hoppy' came from the word “Hops” which is the ingredient used in a lager beer. It was decided to maintain the typographical approach and explore the shapes of letters to build the visual language and make it more symmetric and balanced as a composition.

NID Kurukshetra Logo

This identity was created in a logo workshop and nominated for the National Institute of Design, Kurukshetra, a new and young institute in Haryana, India. The idea was to retain the brand and legacy of NID without losing its own identity.

Many times when we are doing our projects, we may be in a need of a certain skill that we are not particularly good at or have difficulty finding the right person with the skill for help. So, Collab is our solution that connects students to collaborate for a project by using AI technology. We gamify the platform by providing badges and reputation in the app for each successful collaboration, hence keeping the students motivated and engaged.

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