Experience Matters

"Experience Matters" was an internal design and behavioral science conference at fractal. the conference hosted an esteemed panel of speakers, workshops, and keynotes across domains impacting more than 4000+ professionals across globe. this project showcases the building of the branding "experience matters", from identity design to various assets across different touchpoints.

Identity Design

The Identity was designed to keep it simple, minimal and striking enough. As the Experience Matters conference dived into various aspects of Data, Ai and Business so the identity was made dynamic enough to represent each of the following with the same intersection of experience across domains.

Assets

There were various assets made during the branding of Experience Matters. The assets were mainly social media posts, invites, website, giveaways and motion video, executed in a common brand language of Experience Matters.

Experience Video

An expression of what experience means

Team

Art Direction, Design, Branding, Motion - Prateek Panth

Artworks - Juthika, Ayisha, Umang

Experience Video Script - Param and Priya Sathiyam

Experience Video Storyboarding - Arunima Singh and Pooja

Other Projects

Lager Packaging

Hoppy is a non-conformist and modern Beer. The identity was made during an internship project with Goa Brewing Co, a craft brewery in Goa, India. The identity was designed with the approach of making it modern, non-conformist and striking. It's name 'Hoppy' came from the word “Hops” which is the ingredient used in a lager beer. It was decided to maintain the typographical approach and explore the shapes of letters to build the visual language and make it more symmetric and balanced as a composition.

Larah Packaging

This was an internship project done with Larah by Borosil which is a tableware brand in India. The packaging is of a gift set containing tableware products catering Indian market. The approach here was to design the packaging which looks special, premium and meant for gifting purposes. An illustrative floral approach was chosen to set the graphic face of the packaging with three different colour combination. As the products of Larah are also contemporary, minimal and floral in design, it was tried to retain the essence of products on the package.

‘The Rag’ is a student design project focusing on a social issue. Ragpicking was chosen as a subject as Ragpickers are one of the most underprivileged communities in India. Film and video were decided as a medium to address the problem. A short film and a montage video were made to raise awareness about people of this profession and their contribution to society.

AI of the Beholder is motion video representing how people see using AI on different days of the week. We launched a survey asking folks "If Generative AI was the day of week which day it would be" and we got diverse set of response globally. We then interpreted the responses and decided to do a motion video on the responses.

AI of the Beholder

Brewery Tour and Dan Botlek

I was involved in designing the brewery tour of "Goa Brewing Co" during my internship . This is a paid tour for the visitors and tourists who want to see how a brewery functions. An old Portuguese architectural space is used, which also enhances the experience of the tour.

Soul (Woodcut Printing)

“Soul” is about exploring the unexplored part of us, which is the seat of all emotions. This project uses wood cut techniques and print as a medium. It is a series of different wood block designs and a printed accordion book which represents different versions of us at different times. The approach was to bring out different versions, emotions, phases as an expression. Soul brings the co-existence of time and different phases of emotions together.

NID Kurukshetra Logo

This identity was created in a logo workshop and nominated for the National Institute of Design, Kurukshetra, a new and young institute in Haryana, India. The idea was to retain the brand and legacy of NID without losing its own identity.

The Label was done during the summer internship at "Goa Brewing Co" a craft brewery in goa. The label is designed for a nonconformist and modern beer. This label was designed to adopt the minimalist style of Bauhaus art.

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